This year marks a huge milestone for Subo — we’re officially celebrating 10 years of Subo!
For the past decade, families around the world have trusted Subo to help make feeding time easier, cleaner and more convenient. From smoothies and yoghurt to purees and soft foods, the Subo Food Bottle has become a must-have feeding essential for busy parents, toddlers and kids.
To celebrate our 10th Birthday, we’re bringing back fan favourite colours, launching exciting new products and running our biggest Birthday Sale yet.
Whether you’ve been with us since the beginning or have just discovered Subo, we’re so excited to celebrate this special milestone with you.
From One Simple Idea to a Global Feeding Brand
Subo began with a simple idea: create a reusable food bottle that allows children to feed themselves without squeezing and without the mess.
Back in 2012, there was nothing else like it on the market. After years of research, development, product testing, patents and manufacturing, the original Subo Food Bottle officially launched in 2016.
Today, Subo is used by families across Australia, New Zealand, USA, Canada, Mexico and now Singapore, helping make feeding on-the-go simpler for parents everywhere.
Why Families Love the Subo Food Bottle
Over the last 10 years, the Subo Food Bottle has become one of Australia’s favourite reusable feeding products for babies, toddlers and kids.
Families love Subo because it helps:
- Reduce mess during mealtimes
- Make feeding on-the-go easier
- Serve smoothies, yoghurt and purees conveniently
- Encourage confidence during feeding
- Save time for busy parents
The patented non-squeeze design allows children to control the flow of food naturally, making it ideal for smoothies, yoghurt, custard, puree pouches and soft foods.
What’s Happening During the Subo Birthday Sale?
To celebrate our 10th Birthday, we’re bringing back some of the most loved Subo colours from the archives, including George & Gracie.
You’ll also find:
- Limited edition birthday launches
- Special bundle offers
- Birthday sale discounts
- Exclusive gifts with purchase
- New product launches including the Subo Clear 300ml bottle
If you’ve been waiting to stock up on your favourite reusable food bottles or try Subo for the first time, now is the perfect time.
Thank You for 10 Incredible Years
From our very first bottle to becoming a trusted feeding brand used around the world, none of this would have been possible without our amazing community.
Thank you to every parent, grandparent, caregiver and customer who has supported Subo over the past 10 years.
We are so proud of how far Subo has come and can’t wait to continue creating innovative feeding products for families everywhere.
Here’s to the next 10 years of easier, cleaner and more convenient mealtimes.
